The closer I draw to graduation the more I notice places inDentonthat I have fond memories of. Places I have grown accustom to and will miss once I move away. This last week I indulged in one of my local favorites, Chicken express. Although I am aware that a franchise exists and that there are several locations throughout the Metroplex, I associate the chicken ‘joint’ as being special toDenton. Even my friends who have long graduated want to stop by and get some of their delicious sweet tea before exiting this town. I started to wonder, if there are other locations why do we only associate Chicken Express withDenton,Texas? It became an issue of Marketing and Public relations. Obviously the restaurant (referring only to theDentonlocation) has aligned itself with theUniversityofNorth Texas. Since I began attending UNT I have preferred Chicken Express tea over all other competition. Could it be because they provided the beverages at orientation and I was hooked from day one? Not only do they provide the tea for orientation, they are one of the most visited booths during homecoming. What makes Chicken Express tea so desirable to the student body of UNT? The have quietly marketed themselves as the preferred eatery for UNT. They support the school during Football season by placing messages on there signage, they also provide special tailored to students during finals and mid-term time. It can’t hurt that they are conveniently located on the edge of campus and within walking distance from the dorms.
ObviouslyDentonis a college town and many of the business cater to this population. It is also apparent that the businesses in and aroundDentonmarket specifically to the college ages demographic. Do these businesses conduct market research to find out how to appeal to these youth? Since many of the businesses in the area are mom and pop shops and eateries, my guess would be no. Some (including myself) might assume that they use common sense. Which leaves me wondering, with the new Apogee Stadium and the many endorsements that can be found on and around the new facility, does UNT reach out to local business to garner financial support for them? At one time, Chicken Express ads would display on the scoreboard facing I-35.
Speaking ofDenton, the city, which has been trying to claim the number two spot underAustinas the hippest city inTexas, can not deny that its economic system is upheld by the populations of UNT and TWU (Texas Women’s University.) This fact encourages inquiring minds to wonder if the city of Denton and the marketers or individuals in charge of sponsorship, financing, and so forth for the Universities meet and discuss local business ventures; since the success of these economic systems are so closer related or even tied together.
Regardless of the correlation between UNT,Dentonand Chicken Express the fact still remains that I will continue to buy the delicious tea I was hooked on my first day on campus, with no shame. There is a strong possibility that I will return toDenton, just for the tea, as my fellow tea-lover friends do.