This week the technological world lost one of the most important figures of all times, Steve Jobs, founder and CEO of Apple, inc. His impact was not only felt in the technological world but also the world of communications. He changed the landscape of how we as PR practitioners interact with one another and our clients, both over the web and in person. The ideals that Jobs introduced to the world have enhanced so many different faucets of society that it is impossible to think of a world without him or his innovations.
Not only did Jobs inspire new generations of techies, he inspired all Americans to become more innovative; to look at things in the world in a new way. In the realm of public relations, communication is the most important aspect of what we do. Apple has created a seamless method of communicating through different platforms. One of the most revolutionary platforms that has affected an area that is near and dear to my heart is ITunes. ITunes allows anyone, anywhere in the world, to connect through a form of communication that transcends language barriers and geographical ones, music. With ITunes, not only can consumers purchase music in a digital format, which in and of itself is revolutionary, but also it allows every day people to explore new cultures that perhaps they never would have gotten a chance to. Because of ITunes I am now a fan of Fela Kuti, Esperanza Spalding, and Asa; artists I never would have been exposed to, had I not gone exploring.
At the University of North Texas all journalism students are required to learn how to operate a MAC versus a PC. It is an integrated part of our curriculum. (We even had a test over it!) The mac lab is where all journalism student meet, mingle, stress, cry, sweat, create and innovate. Since I have been a student at UNT, the campus has transformed into a primarily MAC operating school. The 24-hour computer lab, Willis, has nothing but IMacs. When I arrived several years ago, the school ONLY had PCs. When PCs were the standard, Jobs made being different cool. Students who have graduated come back to campus and are amazed to see the products showcased throughout the campus. Students in classrooms across the country, from elementary school to research universities are shifting to IPads instead of laptops. The tablet PC’s standard is an IPad. Prior to doing research and watching TV commercials, I actually had no idea that there were other tablets even on the market.
The Ipod has become an item that I can not imagine my life without. It has gotten me through workouts, break-ups and midnight study sessions. Although I have yet to purchase an Iphone or an IPad, they are both at the top of my wish list. My dream office has always (in my mind) consisted of an IMac desktop, Macbook Pro laptop, Ipod (with speakers to boot), and an IPad. All of these items were creations of one man; a man who no doubt will be remembered for generations to come. The legacy that Steve Jobs leaves behind is remarkable and unmatched by any innovator in my lifetime.
One wonders what would the world have been had Steve Jobs never started Apple. I can no longer imagine a world without the I products. It would be a great gesture if the Mayborn School of Journalism would name the lab in honor of Jobs, because in my opinion he has effected the way all journalist work and enhanced our field tremendously.